How to Create PR Packages (and Make Them Successful)

A PR package is a thoughtfully crafted box or kit that brands send to influencers, media, or partners. It’s designed to leave a memorable impression—through appealing packaging and meaningful contents—boosting brand visibility and encouraging others to share your story.

1. Know Your Audience

• Define your goal: awareness, product launch, or loyalty.
• Choose aligned influencers: micro-influencers often drive stronger engagement than bigger names.

2. Pick the Right Products

• Select items that excite influencers and their audience.
• Prioritize products that are visually appealing and easy to ship.

3. Make a Stellar First Impression

• Use branded packaging (custom boxes, labels, tape).
• Ensure products stay safe with protective inserts.

4. Tell Your Story Inside the Box

• Reinforce your brand identity with colors, fonts, and logo.
• Include a media card or guide about your brand’s mission and why you’re reaching out.

5. Add Personal Touches

• A handwritten note or card makes the package feel authentic.
• Include a themed surprise, seasonal bonus, or small accessory.

6. Go Eco-Friendly (Especially for Eco-Packages)

• Use recycled or biodegradable materials: folding cartons, compostable wraps, or plant-based inks.
• Audiences notice and appreciate brands that care for the planet.

7. Time It Right

• Sync deliveries with launches, campaigns, or events.
• Track shipments for coordinated unboxing content.

8. Follow Up to Build Relationships

• Send a friendly check-in after a few weeks.
• Ask for feedback, show gratitude, and encourage collaboration.

9. Track What Works

• Measure success with metrics like social mentions, engagement, and sales.
• Optimize by refining influencer choices or package design.

Example: Eco-Friendly Magic

Imagine sending a beautifully designed, recyclable box to an influencer. Inside:

• A curated bundle of your best products.
• A personal note.
• A media card sharing your eco-story.

This simple, sustainable approach communicates care—from materials used to the brand message delivered.

In Summary: Your PR Package Checklist

1. Know your goals and audience.
2. Pick products that align and excite.
3. Create strong branded packaging.
4. Share your brand story inside.
5. Add a personal touch.
6. Choose eco-friendly materials.
7. Time delivery strategically.
8. Follow up thoughtfully.
9. Track and learn from performance.

At Eco-Packages, we bring PR kit ideas to life—from eco-friendly materials to on-brand designs. Whether you’re a small business or a growing enterprise, we make custom packaging stress-free and impactful.

👉 Explore eco-packaging solutions